The importance of emerging technologies to innovative startups and digital transformationEmerging technologies are truly redefining how organizations build and deploy software, modernize and simplify their infrastructure, inspire their workforce, and secure their most critical assets. The use of emerging technologies has gradually penetrated every aspect of life. The emergence of radical new industrial technology has become a powerful competitive force with significant strategic implications. Emerging technologies as science-based innovations that have the potential to create a new industry or transform into an existing one. They include discontinuous innovations derived from radical innovations as well as more evolutionary technologies formed by the convergence of previously separate research streams. Emerging technologies are truly redefining how organizations build and deploy software, modernize and simplify their infrastructure, inspire their workforce, and secure their most critical assets. These technologies will enable large-scale shifts in our economy and transform entire industries. Those who understand their potential and apply them correctly will gain a competitive advantage and thrive. In fact, starting a business requires more than just ideas and passion. According to Amazon Web Services (AWS) - a company providing cloud computing services under Amazon Group, every business faces financial problems, in which the three biggest expenses for operations are: costs for human resources, storage services, and marketing. To be successful, businesses need to have good management of their capital. Increasing costs for cloud storage services (or software as a service - SaaS) is an approach that optimizes time, costs, and saving investment capital in infrastructure and servers, while reducing the need for personnel. Therefore, it helps businesses have more money spend for other services such as marketing or to operate in the long run. JobsGO, a recruitment platform connecting companies and job seekers, is a business that is making good use of the resources from the Activate program of Amazon Web Services (AWS)  to apply emerging technology to their business. Mr. Gaurav Arora reckoned that thanks to the program, JobsGO has utilized AWS credits to optimize the cost of cloud computing services to increase security and experience for users, while redirecting their resources into testing, developing technology, and, thereby, bringing products to market faster. After 3 years of application launch, JobsGO has achieved impressive numbers: Over 1,000,000 candidates; over 100,000 applications/month; and 25,000 employers. In conclusion, a  business’s potential will only be limited by the imaginations of its digital leaders. Integral to becoming a digital organization are emerging technologies, and most leading organizations already recognize their significance. Without these technologies, 82% of leading organizations believe that they will not be able to transform. And if they do not transform, a competitor will disrupt their business, and maybe their entire industry.  References:  1. Day and Schoemaker, Convergence of previously separated research streams, 2000, 30 2. Dell Technologies, “Creating Value in a Digital World: The Role of Emerging Technology, part 3,” 2019, https://www.delltechnologies.com/asset/en-us/solutions/business-solutions/industry-market/role-of-emerging-technology.pdf 3. Anh Quân, "Startup tiết kiệm chi phí tới 90% nhờ điện toán đám mây," November 11, 2020, https://thanhnien.vn/cong-nghe/startup-tiet-kiem-chi-phi-toi-90-nho-dien-toan-dam-may-1303178.html 4. Dell Technologies, “Differentiator for digital innovators, part 2,” 2019, https://www.delltechnologies.com/asset/en-us/solutions/business-solutions/industry-market/differentiator-for-digital-innovators.pdf